Off Trail Media's sites target specific interests, providing a wealth of information for free while earning revenue from unobtrusive advertising and vendor affiliations. Our optimization techniques ensure that revenue earning content is highly relevant and presented in a non-distracting way that compliments the information presented on the page. To retain visitors, advertising and paid content should be tightly integrated in the look, feel, and function of the site as a means to provide more information to the visitor.
A site isn't useful if it can't be found. Optimizing a site for search involves researching keyword popularity relating to a topic to understand what particular words people commonly type into their search engine, then using that information to formulate a strategy specific to the site's niche. Our approach results in a site that is easy to find when searching for relevant terms, delivers an appealing description to the search engine that demonstrates what sets the site apart from competitors, and is informative and engaging when the visitor reaches the site.
The right search strategy means nothing if a site's content and organization don't address the issues visitors are looking for. To retain readers, a site needs content that is written for human eyes rather than designed specifically for search engine optimization. Menus and links need to provide the information they need in a natural and organized fashion.
Rich, detailed graphics and digital photography highlight a site's focus
and express content in a form more powerful than words alone. Off Trail Media distributes
photography through microstock agencies,
with a focus on wilderness and conservation pieces that have practical applications.
What distinguishes our microstock is an emphasis on visually unique
natural photos, providing a
noticeable contrast to many outdoor photographers who extensively post process their
outdoor photography into a beautiful but unrealistic appearance.
© 2011 Off Trail Media